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Cruelty Free Makeup Brands

Your makeup guide to becoming cruelty free!

All of these brands are either approved by Leaping Bunny, are on Peta’s Caring Consumer Guide, or I have personally contacted the company You can read my email template for the questions I askto confirm they do not test their cosmetics/ingredients on animals.

  • ⓥ  any brand that is 100% vegan
  • ℃ brands that are Canadian
  • ♥  any brand I personally love 
  • ☞  links to blogposts on products 
  •  ☠  brands that have a parent company who test on animals

Any Brand posted with ( ☠  and company name) has a parent company which is not cruelty-free and practices animal testing. You may choose not to purchase from the subsidiary brand as to avoid contributing to the profit made by the parent company, if you so choose. I offer both pieces of information so you can make the most educated decision to suit your personal views.

Drugstore Brands
Online, Boutique & Professional Brands

This is by no means a complete list! There are more and more conscientious beauty companies launching all the time, and if you have a cruelty-free brand to add, please let me know!

tweet buttonwhiteI’ve decided to try cruelty-free beauty stuffs, cause of @beautynewbie!

Brands I’ve Removed From the Cruelty-Free List

Below are brands that I previously listed on my cruelty-free list who are now practicing animal testing.  In most cases this is due to distributing their products within Mainland China, where animal testing is a required law, or, they have changed their animal testing practice for other reasons. This is always upsetting but I am hopeful as time progresses they will return to being CF, once again.

  • Laura Mercier
  • MAC
  • Clinique
  • Smashbox
  • Bobbi Brown
  • Revlon
  • Almay
  • Stila
  • Benefit
  • Estee Lauder
  • Victoria Secret (Beauty Rush)
  • Bath and Body Works

Since companies can change their policies unexpectedly, I do sometimes use cosmetics previously purchased from companies who were initially considered cruelty-free (such as MAC) in some of my tutorials until that product is replaced with an ethical alternative.  I update the information on my blog as much as possible to reflect current status’ on company animal testing policies.

My position on the subject is much like Peta’s. I believe that by supporting the companies who have a strong ethical stance against animal testing should be supported, and can make a positive impact on their unethical parent company.  An example is The Body Shop vs. L’Oreal (reported animal test reports in 2000, and has not re-pledged to be cruelty-free). I continue to purchase from The Body Shop because they have maintained their independence from L’Oreal to stay cruelty-free, as they always have been, and have made public statements to remain so. If it should come to light that they are conducting animal testing I would boycott them in a blink. It’s my belief at this time The Body Shop is an ethical brand to buy from. I consider this brand an exception and I may not support all subsidiaries this way.

Cosmetic Distribution to China (Mainland) and How it Affects Animal Testing Policies
Companies who I previously supported such as M.A.C, Revlon, Almay, Mary Kay, Clinique, Bumbell & Bumbell, L’Occitaine, Estee Lauder, Sephora Label, Benefit and Smashbox, have now have been removed from this list, as they have decided to enter into the Chinese market to distribute their products.  I see this decision as money over ethics and choose to no longer buy from these companies. China legally mandates cosmetics to be examined by method of animal testing before distributing to the public/consumers.  Brands like Urban Decay, The Body Shop and Paul Mitchell and Dermalogica, have refused to distribute to the China until alternative testing is in place, such as In Vitro testing.

Thanks for all the support, please share this page!

If you are new to cruelty-free products, or aren’t sure why it’s important, please watch this short video. It does not show any animals harmed and isn’t graphic- it is purely educational with valuable information to get you started on the cruelty-free path :)

10 Comments on Cruelty Free Makeup Brands

  1. Nancy P
    September 2, 2013 at 12:48 am (2 years ago)

    I love Wet N wild!! Their eyeshadows are the best in drugstores. I would not pay extra for any other brand, but I would not need to do it with WnW

  2. Makaylah
    September 4, 2013 at 7:44 pm (2 years ago)

    I am so happy that I have found a cruelty beauty blogger like you > You make it so much easier for me to go cruelty free being only 14 I have been telling so many people about you and I will continue to do so thank you. One day I hope animal testing will be illegal !!!!!!! : ) : ) : )

    • Beautynewbie
      September 9, 2013 at 4:41 am (2 years ago)

      Aww thanks, sweetie! And I’m with you, sister! I hope very soon we will follow in EU’s foot steps! xoxo

  3. Aurélie Bérubé
    December 10, 2013 at 3:09 pm (2 years ago)


    Do you know that theBalm is a cruelty-free brand? :)

    Also, I am 100% agree with you about your vision of cruelty-free. I really enjoy make up and animals. I am not vegan, I believe that God created animals to feed us. But, animals are equal to humans and they deserve respect (they deserve to be killed in respect and this is why I support biological and independent farmers). In no case, animals should be use for cosmetics and treated like objects. I know a bunch of cruelty-free guru who only use small cosmetics brand (which a pesonally don’t like) and don’t trust bigger brands like Too-Faced or Tarte. Personally, I trust Tarte and Too-Faced and I want to continued to shop at Sephora and in drugstores, even if I choose cruelty free products.

  4. Beautynewbie
    February 7, 2014 at 5:30 pm (2 years ago)

    When did this happen??

  5. malou
    October 11, 2014 at 10:48 am (11 months ago)

    very informative… :)

  6. molly
    April 9, 2015 at 10:47 am (5 months ago)

    Hey holly – tarte is now owned by a non CF parent company!

  7. Jerilyn DeJesus
    June 11, 2015 at 7:58 pm (3 months ago)

    thanks so much for all the information. i made a decision awhile ago to go cruelty free and i’m happy that i did. it makes me feel good to buy products that i know will only be tested on me..LOL.
    thanks again:)


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